You're definitely right, especially right now as we're dealing with a sprawling market consisting of multiple exchanges with no laws or regulations governing them. However, I believe the Winklevoss twins (given past history) are looking to transform a burned-out shell into prime real estate. It may not be an appropriate example, but I look to GitHub: Is Git really that much better than Mercurial? If GitHub was called MercurialHub, would we all be using Mercurial right now?
(note: this wasn't an invitation to argue about whether Git or Mercurial is better...just trying to point out that sometimes, one company can have a massive effect on a community, especially a community that's small and devoted like Bitcoin but has no real banner to follow)
I chose Git over Mercurial because Linus made it, not because of some hosting startup that can be pwned by random guy with no previous experience in hacking.
(note: this wasn't an invitation to argue about whether Git or Mercurial is better...just trying to point out that sometimes, one company can have a massive effect on a community, especially a community that's small and devoted like Bitcoin but has no real banner to follow)