Further to this point: the iPhone 5S event last month also had nothing but already known and completely predictable updates. There was no "one more thing". It even featured pretty much the entire same cast of presenters. It even had the more difficult task of selling prices that were much higher than the media and the market had expected.

But no-one seemed to think it was odd.

Plenty of people griped about the lack of the wondrous "one more thing"s they'd invented in their own fevered imaginations -- but it didn't leave people mumbling to one another, "did that seem weird to you?"