Apple is one of the largest consumer electronics company in the world. iPads and Macs and iPhones and iPods are owned by every strata of the consumer ecosystem, from McDonalds employees to CEOs.
The old "Apple customers are like BMW owners" (you didn't say this, but that is the general idea of such sentiments) theory does not correspond with reality. People "self-select" as Apple customers because they like the product, not because they are foolish about money.
And, it should be mentioned, the news was cared about by just about everyone (Mavericks being free was #1 here on HN). It just didn't have any magic to it.
I think the more apt comparison is that Apple customers are like Honda owners.
Apple is one of the largest consumer electronics company in the world. iPads and Macs and iPhones and iPods are owned by every strata of the consumer ecosystem, from McDonalds employees to CEOs.
From what I understand (and I don't have any of the data handy), this is only true for the American consumer ecosystem.
I was specifically talking about the crowd who watches those events and that 'magic' reaction. I probably should have been more clear.
I didn't mean to suggest that they wouldn't care at all, just that they wouldn't react to a price cut and updated internals like they would, say, 4k displays, an app store on the apple tv, a watch, etc.
The old "Apple customers are like BMW owners" (you didn't say this, but that is the general idea of such sentiments) theory does not correspond with reality. People "self-select" as Apple customers because they like the product, not because they are foolish about money.
And, it should be mentioned, the news was cared about by just about everyone (Mavericks being free was #1 here on HN). It just didn't have any magic to it.