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Video killed the radio star. Streaming killed the video. Sure, lots of people use youtube for consuming music, but how many of them truly are watching the videos or just have them on while they do something else without seeing the images? With that in mind, putting anything on screen is just checking the boxes


I think short-form video has killed many things. There's just too much dopamine stimulation.

Although arguably music videos have always been a sort of short-form-video - takes strung together enough to keep you engaged through the song.




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