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I think the point that is unnoticed is that medium matters. More specifically, medium & distribution matter.

Mediums beget business models, not content. Game Of Thrones has business model closer to X Factor than to Avatar, because similarity of the medium is more important than similarity of the content.

The best way to see this is by looking at the history of porn, the content industry with negative lobbying power. Adult cinemas had the same business model as (and competed with) live shows. Certain types of content got produced. Then home videos changed it entirely. DDifferent types of content got produced for different people. Then DVD + online sales, changed the industry (growing it again). Then live streaming shrunk it.

Each time the medium & distribution changed the whole industry changed. Different producers, different consumers, different content, different size industry, different business model.

Online consumption of news media is not the same as dead tree. That is reality. All of the characteristics of the industry change when that happens. Douglas Adams said it best "It's like trying to explain to the Amazon River, the Mississippi, the Congo and the Nile how the coming of the Atlantic Ocean will affect them. The first thing to understand is that river rules will no longer apply."



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