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But everybody knows this ... Google knows it, we know it, and Google knows we know it.

Google knows that although they could get away with a lot in the short-run, abusing this power would hurt them badly in the long run. They gain huge benefits from being seen as more or less neutral (to the extent possible—some people will never view them that way).

As a result they seem to have been very, very, careful in how they use this power, only wielding it when explicitly ordered to by an authority with power enough to force the issue.

I'm sure the humans at Google are often tempted (who wouldn't be?), but they appear to also be smart enough to resist that temptation...



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