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>"You don't seem to realize that these are important domains of expertise"

No, I realize it. These strategies are open and replicable. Apple is great at them, but other companies are closing the gap. Supply chain means margins, and those are getting squeezed. Joe Public can get a product that's functionally like an iPhone for a similar or cheaper price, so the supply chain management ability isn't unique.

What they've done with the brand, on the other hand, is remarkable. Apple is a status symbol. You think "fanboyism" occurs only on hacker sites? Go to any forum anywhere and people are vehemently praising the company. It may be my opinion, but it's the most valuable thing they have, and why they protect it at all costs, up to and including disobeying orders and making sure people know that competitors aren't as cool.



> Joe Public can get a product that's functionally like an iPhone for a similar or cheaper price, so the supply chain management ability isn't unique.

Not really at all. The supply chain management allows them to get it to you for a similar price while achieving margins that other companies would kill to have even half of.




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