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A related pitfall is insisting on hiring the absolute best designers. If your startup is only a couple months old, what makes you think an established designer will put their freelancing or agency career on hold to join you on your wild adventure?

same for engineers. roll through the YC startup list, probably half of them are a business model and a rails app.

but you know what? it doesn't matter if they want to say they want the best engineers in their job post. They will attract the type of people they need. We've all heard "A hires A and B hires C", and, well, a twenty something hacker probably isn't trying to attract someone better than him, because, then, why isn't the new hire the CTO?

Engineers and designers exist on a spectrum of value. The businesses that need the best, run by the best, know how to attract the best. The ones that are solving less hard technical problems (but maybe really interesting business problems), they say they only hire the best, but they don't actually need the very best, and this isn't a bad thing. This is all self-evident, and yet people somehow continue to match themselves with the right opportunities, so who the hell cares.

Let's all just stop writing about it, yeah?



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